Drop the perfectionism and simply run a scrappy, imperfect 30-day experiment. You’ll study tons!
I’m in the course of a 30-day LinkedIn experiment.
It appears well timed, on condition that Twitter/X has turn out to be a bin fireplace, and Mark Zuckerberg out of the blue appears intent on sending Fb and Instagram the identical approach. TikTok in the meantime has troubles of its personal, with a attainable ban on the app looming within the US.
Simply to be clear: you probably have a following on any platform and it’s producing give you the results you want, please don’t let me put you off utilizing it. However for many people, it could be time to begin exploring new and higher methods to share and promote our work.
Earlier than stepping again from social media fully, nevertheless, I’m posting day-after-day on LinkedIn, simply to see what occurs.
Why LinkedIn?
- It’s a platform about work, and inventive work is what I’m most occupied with.
- The platform has over a billion customers in additional than 200 nations, however solely a tiny fraction of them publish recurrently. So that you’re extra prone to have your content material shared and seen than on many different platforms.
- There’s a good bit of shouting, bragging and wannabe gurus promoting programs or sending chilly DMs providing to get you extra purchasers/10x your enterprise/different unproven guarantees. However far fewer trolls. Up to now, feedback on my posts have been heat and pleasant.
- Even for those who not often publish, you may need to examine that your profile is crystal clear on what you do and who you get pleasure from working with. Growing numbers of creatives inform me they get attention-grabbing and well-paid work by way of LinkedIn. It’s been fairly some time since I’ve heard that about different platforms!
- The extra I take advantage of it, the extra my feed is crammed with related posts and folks I’m occupied with. The alternative appears to occur now on different social channels.
So what’s the experiment?
Merely to publish, day-after-day, about inventive work, and attempt to touch upon at the very least 10 posts by others writing on that topic.
I’m on the half-way level now, and I’ve 42 new followers. That’s hardly spectacular, however 1) I began on January 1, when hardly anybody is considering work; 2) It’s greater than I’ve ever gained by posting day by day on different platforms.
As for earnings: one individual booked a one-to-one session with me after studying a publish. And at the very least three folks booked my January workshop after studying about it on LinkedIn.
And what occurs after 30 days?
On the finish of January, I’ll both stop, or keep it up for 2 extra months. By then, I often have sufficient data to resolve whether or not to make one thing everlasting.
I discover 30 days is sufficient time to know if you wish to prolong the experiment; 90 days offers you time to tweak it somewhat, alter it to your personal model and preferences.
And after 90 days?
I have a look at the outcomes, and contemplate questions like this:
- Is it serving to my enterprise?
- Is it serving to the creatives I need to help?
- Am I connecting to new and attention-grabbing folks?
- Am I having fun with it?
- How a lot time does it take, now I’m within the behavior?
- Does it really feel value that point/vitality?
- If I need to proceed, are there techniques I can create, or different methods of constructing it simpler?
Experiments might be about something.
Work, play, self-care.. You may need to experiment with a brand new earnings stream. A unique inventive method. A private challenge. A brand new train routine.
Experiments must be as easy and as playful as attainable. Ditch your perfectionism, for now. Begin with the simplest, scrappiest attainable model of no matter you need to attempt.
It’s not about getting it working brilliantly, or shopping for numerous new package or costly software program. It’s about seeing the way it feels, if it helps, if it’s one thing you need to develop and enhance on.
There’s no failure right here, no judgement. Solely information, curiosity – and studying.
So what experiments will you run in 2025? Let me know the way they go!
