10 Content material Advertising Examples With Technique Breakdowns

Most content material doesn’t get any traction – whatever the platform (your weblog, YouTube, social media, and so on.).

On this publish, we’ll share a handful of profitable content material advertising examples you should utilize as frameworks. I’ll additionally talk about why they work and supply actionable ideas that will help you implement these frameworks in your content material advertising technique.

To make this information actionable for any enterprise, we’ll present you numerous content material examples from completely different platforms for various enterprise fashions (e.g., SaaS, ecommerce, and even brick-and-mortar companies).

Instance #1: UGC From Manus

You’ve most likely seen examples of UGC content material and adverts for ecommerce corporations, however only a few B2B or SaaS companies have successfully leveraged UGC content material.

Manus is an exception. 

They’ve a handful of name ambassadors posting on LinkedIn about why the product is a greater various to different choices and even screenshots and movies of how the instrument works.

Right here’s an ideal instance the place an influencer explains how you can clear up a particular ache level with the product:

Supply

Right here’s an ideal instance the place an influencer explains why it’s higher than different alternate options:

Supply

If you wish to duplicate their success, have a look at your present checklist of consumers and spotlight those that occur to be influencers. 

For those who’re primarily utilizing Instagram, you should utilize a instrument like IGFollow to obtain the checklist of followers from the platform. Sadly, it doesn’t present you the follower rely, so that you’ll have to rent a VA to notate the follower rely for every of your followers. 

If what you are promoting is B2B, use your CRM knowledge to seek out the LinkedIn profiles of all of your clients after which attain out to these with probably the most followers on LinkedIn.

Subsequent, attain out and ask these clients to create content material for you.

For DTC merchandise, you possibly can ask the shopper to publish a publish discussing how they use the product to resolve a specific downside and the way it’s completely different from competing merchandise. 

For B2B merchandise, ask the shopper to share how they use the product to resolve a particular ache level (e.g., why are they paying for it?). You may as well ask them to elucidate why they selected your product over different choices.

Instance #2: Video Content material From Ahrefs 

Most software program corporations battle with video advertising for one in all two causes: 

1. Poor views/engagement: Usually the content material doesn’t earn views as a result of the chosen matter isn’t nicely fitted to video, or the subject was poorly framed for YouTube. 
2. Loads of views however no conversions: For those who publish an entertaining problem video, it would earn views, however these views might not convert. This downside typically happens as a result of the viewers the video attracts aren’t the appropriate viewers (e.g., they’re youngsters). Or it could be that the video merely doesn’t present the product’s worth.  

Ahrefs is an exception. They’ve mastered video content material as their movies test all the following containers:

1. Properly framed for YouTube: They match an entertaining format that’s confirmed to generate clicks on platforms like YouTube (like a problem or recreation video) 
2. Attracts the best viewers: The video matters nonetheless entice their excellent viewers (web optimization professionals) 
3. Exhibits the product as an answer: Whether or not it’s a tutorial or problem video, they all the time present how you can clear up a particular downside utilizing Ahrefs. 

For instance, take a look at the video “I Tried to Rank #1 on Google in 24 Hours.”    

You’ll see that it suits all three of the standards talked about above. 

For those who quick ahead to about 9:20, you’ll see that the presenter even mentions:

“So I wasted a bunch of time attempting to do that manually and utterly forgot that there’s this report in Ahrefs referred to as “Additionally Discuss About” which is exhibiting us matters that the highest 10 pages for running a blog ideas are speaking about.”

Merely attracting the appropriate clients to your video content material isn’t sufficient – present them how your product solves the ache factors that come up within the video.

I must also point out that not each video wants to suit a problem or “clickable” format. 

For those who kind by Ahrefs’ hottest movies, they dominate with tutorials. 

Ahrefs’ tutorial movies work as a result of:

1. They choose widespread matters: Some matters require extra visible demonstration and are subsequently higher fitted to video than others. Earlier than making a tutorial video, see if some other movies have excessive view counts for that matter. 
2. They ship the content material in easy language, with clear visible examples, and straightforward step-by-step actionable directions. It could appear foolish, however many tutorial movies fail as a result of the ideas aren’t verbally defined clearly and/or lack clear visible demonstration. Use examples, easy language, and make it simple to grasp. 

Right here’s an ideal instance of one in all their movies:

Instance #3: Video Content material From BPN

BPN is a complement firm based by YouTuber Nick Naked, they usually created a separate YouTube channel for the BPN model. They movie “day within the life” movies on this channel that includes completely different athletes. 

The movies have been massively profitable, with probably the most profitable but producing over 800,000 views within the first 8 months. 

BPN is a superb of video content material advertising instance as a result of:

1. The movies observe a confirmed entertaining format (the “day within the life” format does nicely on YouTube).
2. The movies entice BPN’s audience (hybrid athletes).
3. The movies present the worth of the product. The athlete’s weight loss plan is a significant section that somebody watching a “day within the life” video needs to know, so it’s pure to pitch the BPN complement and have the athlete clarify why they use it. Individuals watching this video most likely wish to be just like the athlete, so shopping for the complement is a no brainer. 

So even you probably have a DTC product, it is a nice system to create entertaining movies whereas additionally exhibiting how your product solves a ache level. 

Instance #4: Private Branding From Carry

Ankur Nagpal grew his private model on social media after which used his community to construct his startup – Carry. 

In truth, he validated his startup concept with a single Tweet.

If you wish to construct a private model to generate leads on your firm, first choose your area of interest.

Ankur’s firm is within the private finance trade, so he usually writes about private finance. He wasn’t a private finance skilled when he first began writing about it, so he simply shared what he was studying.

Right here’s an instance of a private finance associated publish you may discover in his feed:

Nonetheless, to assist extra folks discover his content material, he additionally wrote about broader entrepreneurship matters.

He additionally shares about his personal private life, which is enjoyable, and makes him appear extra personable, which may deepen your relationships with followers. 

For those who’re simply getting began, hold nearly all of your content material related to your area of interest. Nonetheless, nonetheless embody some broader curiosity matters to generate consciousness and some private posts so that individuals can get to know you.

Even should you’re an worker at an organization, you possibly can nonetheless construct your individual private model, or ask your executives to construct their manufacturers to drive extra leads for the corporate.

Private branding might seem to be an unorthodox type of content material advertising, however it’s going to show you how to construct deep relationships together with your viewers, which will be extra impactful than weblog content material from a faceless model.

Ankur’s firm, Carry, is proof of the ability of private branding.

As talked about in our advertising developments information, there are many AI instruments to provide “how-to” recommendation. As we speak, folks care extra about who the content material is coming from.

Instance #5: Podcast Content material From Hampton

Loads of corporations have podcasts, however only a few succeed. 

Hampton is an exception. It’s a neighborhood of excessive net-worth entrepreneurs, and the neighborhood members are the primary worth of the membership.

So somewhat than merely speaking about “how-to” or development associated content material, they characteristic the tales of their members. 

If listeners wish to join with the opposite members, it’s a no brainer to hitch Hampton.

The podcast can be uniquely fascinating for just a few causes:

1. The persons are distinctive: Lots of the Hampton members are previously-unknown entrepreneurs which are value eight, 9, and even ten figures. 
2. The angle is exclusive: Loads of enterprise podcasts talk about how you can get wealthy, however no different podcast discusses what to do after making some huge cash (a ache level Hampton helps members clear up). This podcast discusses what these entrepreneurs do with their wealth.  
3. The non-public/transparency aspect: As an alternative of discussing how-to matters you may search on ChatGPT, every episode shares an individual’s distinctive story (which has normally by no means been instructed earlier than). They get very private and speak about how cash has impacted their lives, relationships, and psychological wellbeing.

For instance, this episode discusses an nameless member who shared the story of how she navigated amassing unbelievable wealth via her enterprise and navigated a divorce.

Or this episode the place they mentioned the despair following a large sale:

So should you’re excited about beginning a podcast on your model, ask your self these questions:

1. Who? For those who’re doing a visitor podcast, don’t simply interview the preferred trade specialists. Interview under-the-radar folks with fascinating tales which have by no means been instructed. You’ll find these folks at trade occasions and thru your community. 
2. What’s the angle? Individuals wish to be entertained or impressed, even when it’s a B2B podcast. Sam makes it entertaining via compelling storytelling by asking company private/deep questions and even delicate cash stats. 
3. How can we make it entertaining? Even when it’s a B2B podcast, folks wish to be entertained or impressed. Sam does this by asking company private/hardly ever mentioned questions. You could possibly do that by asking folks to be weak and share actual numbers and stats.
4. Will it convert? Your podcast ought to clear up a fraction of the ache level that your actual product solves. For instance, listening to 1 Hampton member’s story could be nice, however if you wish to join with them one-on-one and meet a whole bunch of different comparable folks, you must be a part of. However should you favored the podcast and need extra, it’s a no brainer to transform. 

Brief kind content material normally generates loads of engagement, however doesn’t essentially convert viewers into clients. 

Nonetheless, founder Alex Lourdes has grown seven eating places via TikTok. 

She posts each day about her private life, and plenty of movies present behind the scenes actions at her eating places.

Alex additionally makes use of TikTok to deal with frequent buyer complaints, introduce new flavors, and make different bulletins. 

In truth, you’ll hardly ever see a video the place her eating places aren’t by some means built-in into the content material.

Brief kind content material is commonly shrugged off as a gimmicky advertising hack that drives self-importance metrics, however not conversions. Nonetheless, through the TikTok ban, Alex revealed that it has been accountable for almost all of her development.

The important thing to creating brief kind content material drive conversions is making your services or products the primary focus of your content material. Listed here are just a few methods you are able to do this:

1. Share behind the scenes content material
2. Adapt widespread/trending codecs to your merchandise/providers
3. Reply buyer questions

Instance #7: Weblog Content material From Shopify

web optimization visitors continues to be invaluable in 2025 as a result of, in contrast to social media platforms, you possibly can goal a key phrase for a particular ache level your product/service solves. 

Due to this fact, web optimization normally drives far more certified visitors as searchers are normally in-market and actively on the lookout for your resolution.

Whereas web optimization has modified with the evolution of AI, Shopify is a superb instance of a model that continues to dominate web optimization with its weblog content material. 

Right here are some things Shopify does very nicely that permits them to proceed to remain related within the search outcomes:

1. Topical authority: As an alternative of simply writing a weblog publish for one foremost matter, Shopify has weblog posts on all subtopics associated to that topic. By totally protecting all the matter, search engines like google and yahoo consider that you’re the last word authority on the subject, serving to all associated content material rank larger.

Shopify additionally internally hyperlinks to all the different associated posts on the backside of the web page in order that it’s simple for search engines like google and yahoo and customers to seek out them.

1. Easy language: Shopify makes use of easy language to elucidate every idea. Ideally, write on a fifth grade studying stage.

2. Distinctive examples: Shopify makes use of loads of examples to help and clarify every idea. You’ll additionally discover that the examples they use are all distinctive. Content material writers typically copy the identical examples from different comparable weblog posts. Utilizing distinctive examples retains your weblog content material refreshing and provides readers distinctive worth.  

3. Embrace FAQs: To maximise search quantity, they embody a listing of FAQs on the backside of the web page. This helps Shopify additionally rank for “Individuals Additionally Requested” questions. 

So should you’re writing a weblog publish, search the key phrase on Google, have a look at the “Individuals Additionally Requested” questions, after which embody an FAQ part on the backside of the weblog publish. There are additionally instruments like Ahrefs that may present you a listing of those FAQs.

4. Clear structure: Serps wish to give customers an ideal expertise. Shopify delivers a superb expertise as you’ve a desk of contents within the sidebar, making it simple to leap to particular sections. The sentences are additionally brief and the subheaders make it simple to skim.

To dominate web optimization in 2025, you additionally want hyperlinks, as search engines like google and yahoo decide your web site’s authority based on the variety of different high quality web sites linking to you. 

As a big model, Shopify has many hyperlinks from different prime quality web sites.

When you’ve got a brand new web site or low authority, you possibly can earn hyperlinks organically by offering distinctive knowledge, aggregating fascinating statistics, and collaborating with different trade specialists.

Instance #8: Case Research From Package

Many case research don’t work as a result of they show a service or instrument works however don’t present actionable info to resolve their downside (apart from shopping for the instrument or service).

If there aren’t any motion gadgets (apart from shopping for the instrument), readers aren’t going to take the time to learn the case examine. 

As an alternative, reframe your case research to deal with how you can clear up a particular ache level after which weave in how your product helped them accomplish that objective.

Package is a superb instance of a model that has mastered the case examine.

It’s an electronic mail advertising platform for creators, and right here’s only one instance of a case examine they wrote about how a YouTuber used lead magnets to construct his electronic mail checklist.

You possibly can see that this matter (constructing an electronic mail checklist) is a ache level that a lot of Package’s customers face and it’s an issue that Package solves. 

Additionally, the great thing about case research is that that includes your individual clients ensures you entice the eye of your excellent clients.  

Even when readers don’t instantly join Package, it nonetheless supplies helpful, actionable info, leaving an ideal first impression of Package, making them extra prone to come again (and finally convert).

As an alternative of attempting to easily promote your services or products within the case research, interview a buyer and ask them for his or her step-by-step motion gadgets of precisely how they solved a particular ache level utilizing your services or products.

Embrace screenshots, templates, and useful graphics to make it simple for readers to duplicate the outcome (even when they don’t purchase your product).

As an alternative of simply writing case research to show the effectiveness of your services or products, present actionable content material in order that customers can execute the method manually or automate it together with your product. 

Instance #9: Webinars From Neil Patel 

Webinars are sometimes thought-about dated, however Neil Patel lately revealed on a podcast that webinars nonetheless drive nearly all of leads for his 9 determine advertising company. 

He’s run loads of A/B exams and shared that the important thing to webinar success is choosing the right matter. 

Particularly, choose a subject that’s most related to your excellent viewers – not essentially the subject that may generate probably the most views.

For instance, a webinar titled “ do web optimization for a brand new web site” would generate loads of signups, however most individuals with new web sites don’t have the finances to rent a advertising company.

As an alternative, they aim far more area of interest matters like:

• “ change into an AI-Prepared CMO”
• “ Maximize GA4”

These matters generated fewer signups however drove extra certified leads from Fortune 500 corporations.

Throughout the webinar, lay out the step-by-step playbook you employ to resolve the issue on your clients. 

Some folks will implement it themselves, however many will merely rent your crew to do it or buy your product to automate the method.  

You possibly can watch a replay of one in all his webinars to see how he positions the content material.

Neil additionally makes use of Apollo to counterpoint the lead knowledge gathered from the webinar signups, attain out to certified leads with the webinar slides, and remind them that the crew is there if they need assist. 

For those who’ve tried webinars up to now and haven’t had a lot success, attempt it once more.

For those who’re struggling to get signups, contemplate partnering with one other extra established trade skilled or a parallel firm. 

These partnerships may help you generate extra signups and attain a brand new viewers.

Instance #10: Free Assets From HubSpot

Templates, instruments, and knowledge won’t seem to be a content material advertising instance, however they accomplish the identical objective as content material – they convey your excellent buyer to you.

Free assets are sometimes much more efficient than content material as a result of they’re much more useful to the consumer. 

Content material tells you what to do, however instruments and templates do the work for you.

Free assets additionally mean you can gather the prospect’s emails in change for the useful resource.

HubSpot has mastered the artwork of providing free instruments for just a few causes.

First, they all the time hyperlink to related free assets of their weblog posts. So as a substitute of simply publishing the free instrument in your web site’s “assets” web page, establish all related weblog posts and add a CTA contained in the weblog publish to obtain the lead magnet.

For instance, on their newbie’s content material advertising information, they’ve a CTA within the nook pitching their free content material advertising workbook:

In addition they embed free assets all through their weblog posts:

HubSpot additionally presents quite a lot of lead magnets, together with:

• Instruments
• Templates
• Checklists 
• Ebooks
• Quizzes
• Surveys/Information research

For those who’re uncertain what sort of free useful resource to supply, a guidelines or template is the simplest strategy to get began.

Take a look at your present weblog posts and make a guidelines or template that turns the knowledge within the weblog publish into motion gadgets.

For instance, you probably have a weblog publish titled “how you can begin an influencer advertising program,” embody a guidelines that offers them step-by-step motion gadgets.

Begin with a objective to create one further free useful resource monthly.

Over time, you’ll construct a financial institution of free assets to attach every weblog publish to a related lead magnet. These assets will show you how to convert the next proportion of your visitors into leads, which improve the general ROI of your content material advertising efforts with out rising the work required.

Need Extra Assist With Your Content material Advertising?

These are only a few content material advertising examples that will help you get began, nevertheless it’s good to produce other folks to brainstorm with or run your concepts by. 

Whether or not you’re working in an organization or as a solopreneur, that isn’t all the time an possibility.

That’s why we created Copyblogger Academy. It’s a course and neighborhood of entrepreneurs leveling up their expertise. 

With 9 programs on content material advertising, web optimization, electronic mail advertising, private branding, and different necessary expertise, it provides you the instruments it’s essential succeed. The neighborhood can be there to help you, with accountability classes with eight determine founders Tim Stoddart and Charles Miller, together with alternatives to publish your work and ask for suggestions within the chat. 

You possibly can check out Copyblogger Academy threat free at present. For those who aren’t 100% glad, we’ll provide you with a full refund within the first 30 days. For those who take this primary motion step at present, you’re future self will thanks!