In a world the place innovation is the lifeblood of aggressive benefit, enterprise leaders typically discover themselves confined by the boundaries of their very own industries. But, a few of the most groundbreaking concepts have emerged from wanting past these borders, drawing inspiration from unrelated sectors or manufacturers. This cross-industry strategy to innovation can unlock artistic options that drive outstanding breakthroughs.
Take roll-on deodorant, for instance. At a time when paste formulation typically concerned messy functions, Helen Barnett Diserens discovered inspiration within the newly invented ballpoint pen. By mimicking its rolling mechanism, she developed a extra user-friendly roll-on applicator.
Equally, once I labored at Walt Disney, to be able to remove lengthy strains, we seemed to a pharmacy in Tokyo that utilized RFID know-how to handle prescription pick-ups. By adapting this know-how, we created the MagicBand—a multifunctional wristband performing as a room key, park ticket and cost methodology. Because of this innovation, friends can take pleasure in additional free time within the parks.
Speedo created its personal innovation by learning sharks’ hydrodynamic properties and making use of them to a swimsuit. Swimmers sporting the swimsuit set 23 world information in the course of the 2008 Beijing Olympics, showcasing how discovering inspiration away from the norm can result in main developments. (Although the fits have been later banned for offering unfair benefits to wearers.)
How can different leaders encourage their groups to suppose exterior the field and search for concepts in sudden locations? To seek out out, learn the remainder of my article over on Forbes.com.
Picture Credit score: Forbes / Getty Pictures
