A duck could glide graciously throughout the water, however underwater is the frantic kicking of its toes. The Stanford Duck Syndrome is an expression that originated at Stanford College about college students presenting a peaceful and relaxed posture whereas really being anxious to outlive the pressures of a tricky faculty surroundings.
The identical could be utilized to social media when customers painting a curated picture of themselves however, in actuality, are having hassle making ends meet.
Sitting Duck
Or, as designers, we have now to take care of ourselves as imposters as we pile unrealistically excessive requirements on ourselves. The issue intensifies if matters like synthetic intelligence (AI) and job replacements coerce folks to behave in the direction of what their firms and groups predict from them.
The reality is that even firm executives are having a particularly arduous time decoding the speedy adjustments to know-how and their surroundings.
In a podcast with Brene Brown and futurist Amy Webb, Webb acknowledged we live in probably the most advanced operational environments within the final 20 years. It is because, in contrast to typical tremendous cycles of a dominant know-how, Webb predicts that there are three applied sciences on the similar time: AI, wearables, and biotechnology.

The time period era transition, or Gen T, describes a interval after we are going by means of an unprecedented quantity of change sooner than we’re most likely able to managing. In different phrases, all of us are sitting geese, making an attempt to remain calm throughout a interval of transition.
How, then, can we navigate the stormy seas of change?
Curiously, there may be one other duck that would assist.
And the story goes like this:
Whereas an undergraduate at Imperial School in London, Dave did loads of work with a analysis assistant named Greg Pugh, probably the greatest builders Dave has recognized. For a number of months, Greg carried round a small yellow rubber duck, which he’d place on his terminal whereas coding. It was some time earlier than Dave had the braveness to ask…
Why the rubber duck?
Whereas the story originated from The Pragmatic Programmer by David Thomas and Andrew Hunt, the idea of talking your technical issues to a rubber duck turned a preferred follow amongst builders, often known as rubber duck debugging.

The premise is straightforward. There are occasions when issues resolve themselves after talking to a listening co-worker, however when your co-worker isn’t obtainable, a rubber duck could be sufficient as a prop to immediate you to talk your thoughts.
You may suppose a GPT agent might work as a very good substitute, however the hassle with a chatbot is the earnest response in anticipation of including worth. And that’s due to its banal command-line chat interface, like ChatGPT. With none output, the human thoughts is left questioning whether or not the receiver is listening. With an excessive amount of output, the human thoughts can also be left questioning whether or not the receiver is listening.
Any inanimate object will do, however what I’ve discovered to work higher are objects with anatomical or facial options. Coincidentally, a rubber duck was chosen, most likely with this in thoughts, which helped make it right into a digital meme that would simply unfold throughout the developer group.
Frameworks as a lifebuoy
So, let’s prolong the thought of the rubber duck. Cease paddling and concentrate on staying afloat. With the proper methods, changing into a human lifebuoy sustains your vitality to focus. Solely then, by making use of broad strokes, are you able to glide extra effortlessly throughout the water.
In actual fact, frameworks are similar to life buoys. Not software program frameworks, however a scientific visible diagram encapsulating the concepts or beliefs of a plan. They try to supply simplicity for advanced issues. In accordance with design researcher Jan Chipchase, an amazing framework simplifies advanced information or concepts and turns into a touchpoint for stakeholders to interact with the bigger physique of analysis. As such, frameworks condense findings to create significant purposes.
Let’s see a framework in motion through the use of Dave Snowden’s well-known Cynefin framework. Cynefin, which additionally means habitats in Welsh, provides 5 decision-making environments: clear, difficult, advanced, chaotic, and confusion.

Within the earlier situation of tremendous cycles, we’re possible experiencing a fancy/chaotic context with the present applied sciences. Although not prescriptive, the Cynefin framework provides positioning and a plan of action to work on. We don’t must battle helplessly. We’ve a set of directions to behave, sense, and reply with novel practices.
At instances, we could must create bespoke framework to deal with difficult conditions. On this case, let’s mix AI and human-centred insights. By doing so, the framework turns into contextualised and enriched with related data. Generally, having a couple of framework may be wanted. A framework portfolio units in when you might want to hyperlink a contextually heavy main framework with a common concept.

Steer into the skid
However what occurs when there may be too many adjustments taking place on this supercycle? Really, the most recent updates within the business can bathroom us down. Whether or not it’s Google’s newest array of AI options of their I/O 2024 or the most recent launch of GPT-4o by OpenAI, it’s straightforward to really feel overwhelmed and caught up within the waves of know-how turbulence.

Amy Webb associated to a scene a few automobile steering into the ice, or icy street. What this implies is that moderately than going along with your intestine response of slamming the brakes, which is able to result in a harmful skid, a driver acquired to embrace the uncertainty and steer in accordance to the skid. With extra street coated, the automobile progressively stops.
As designers, we have to steer into the skid in our lives. We have to navigate the currents, regardless how turbulent the waters are. We have to recognise that everybody goes by means of the identical chaotic surroundings. Due to this fact, don’t worry about tomorrow, for tomorrow will fear about itself.
As a substitute, concentrate on the now. Let’s use rubber geese to debug the uncertainties in our lives. As firms proceed to compete with AI, we too have the power to adapt, through the use of present frameworks, or creating new ones to make sense of the world.
And over time, we as designer will take any problem, together with tremendous cycles, like a duck to water. We are going to uncover that we’re naturally good at challenges.
Even essentially the most ubiquitous objects are changed into tales. Our topic right now is about AI, however utilizing a duck as the article to hyperlink with design, know-how, and different associated disciplines.

As a result of there is usually a particular method of writing tales that may be seen throughout cultures. Usually, plain English is sufficient, however there is usually a extra expressive method of writing when the author needs to solicit feelings or share an ethical.
Idioms and metaphors are such examples. They’re non-literal expressions whose that means can’t be deduced from the true that means of its particular person phrases. When taken actually, they don’t have any that means. Nonetheless, that that means would have been acquainted sufficient to resonate and repeat. Over time, as soon as they join with sufficient folks, the saying carries momentum and spreads.
And tales stick. They’re simpler to recollect than information and figures, however when put collectively, they grow to be very efficient. Psychologist Jerome Bruner’s analysis means that information are 20 instances extra more likely to be remembered in the event that they’re a part of a narrative.
How did you’re feeling about this method? I might love to listen to your ideas and concepts for subsequent writing.
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References
Bruner, J. S. (2003). Making tales : legislation, literature, life. Harvard College Press.
Hunt, A., & Thomas, D. (1999). The Pragmatic Programmer. Addison-Wesley Skilled.
Studio D. (2023, June 19). Visualising analysis utilizing Framework Darwinism. Studio D. https://studiodradiodurans.com/blogs/radar/framework-darwinism
Solar, T. (2018, January 31). Duck syndrome and a tradition of distress. The Stanford Each day. https://stanforddaily.com/2018/01/31/duck-syndrome-and-a-culture-of-misery/
SXSW. (2024, March 10). Amy Webb Launches 2024 Rising Tech Development Report | SXSW 2024. Www.youtube.com. https://www.youtube.com/watch?v=5uLSDbh6M_U
The Cynefin Firm. (n.d.). About — Cynefin Framework. The Cynefin Co. https://thecynefin.co/about-us/about-cynefin-framework/
Webb, A. (2024, April 24). What’s Coming (and What’s Right here) (B. Brown, Interviewer) [Interview]. In Brené Brown. https://brenebrown.com/podcast/whats-coming-and-whats-here/